Users will soon have a fresh option that enables them to reduce the quantity of AI-made videos appearing in their timelines. This initiative comes as the platform revealed that it currently hosts more than 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a global release. This development coincides with a rise in AI content, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a popular video site exclusively feature AI-generated videos. A large amount of this material is classified as “AI slop”, a label for poor-quality, factory-style content that is typically absurd or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, including AI artwork to informative clips, and we want to provide users the power to adjust the amount of that, according to their own preferences,” stated a platform representative.
AI on the Platform
TikTok shared that there are now 1.3 billion videos on its network labeled as AI-generated. Collectively, more than 100 m videos are added to the app every day, making AI content a relatively small part of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of AI-generated videos they see by using the “manage topic” setting in the platform and choosing the AI content topic. Further subjects that currently be modified under the setting include news, style, beauty, and movement.
Platform Guidelines
TikTok’s policies mandate content makers to tag convincing AI-generated content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any believable AI-generated clip that is not labeled can be removed under its user guidelines.
Additionally, the service will henceforth add an “AI-made” tag to content produced via its built-in AI features, or detected by an cross-platform project for spotting artificial media. This step is designed to help prevent users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a $2 million awareness program for specialists and groups to develop learning resources about using AI responsibly. This initiative will benefit educational bodies dedicated to training coding and technology.
Platform Protection
TikTok has defended its safety measures, following controversy over proposals to lay off numerous safety staff in Britain. TikTok is set to cut a significant number of roles in its trust and safety division in the UK capital, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A company official stated that human moderation would continue to be important, but AI can shield workers by filtering out the most graphic content ahead of it is viewed by humans. The company reported a significant reduction in disturbing and violent content handled by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to limit contact with harmful content as quickly as possible, which is where a extensive automated help is proving valuable process content quickly.”
